Joseph Nye talks about soft power as getting someone to WANT to do what you want them to… and in the PD 2.0 speech by Glass man, came this interesting tidbit:
“But in this new world of communications, any government that resists new Internet techniques faces a greater risk: being ignored. Our major target audiences – especially the young – don’t want to listen to us lecture them or tell them what to think or how wonderful we are.”
So here is my question: What about celebrities? What role do they play in winning the public diplomacy game? They have long been used as spokespeople, and as goodwill ambassadors to the U.N. Within the United States we see Arnold Schwarzenegger and a whole slew of other celebrities in (kind of hilarious) ads trying to get us to like (and visit California.) How do you think celebrities are playing into all of this? Does the US government need to be investing in Lady Gaga? Should we be subtly promoting superstars who embody American values?