Entertainment education (E-E) is an increasingly used strategy that is interwoven in each of our lives more than we know. There is no question that entertainment is one of the best ways to get an individuals attention, so why not put educational information within entertainment. Entertainment education has been a strategy used for a long time, however in time it has been recognized that entertainment education must make some changes.
There are still needed improvements for Entertainment Education. In the article Theoretical Approached to Entertainment Education Campaigns: A Subaltern Critique, Mohan Jyoti Dutta of Purdue University notes how especially with E-E campaigns relating to global health, it has been a one-way flow of communication. Hence, it is vital to include all to participate in E-E endeavors. Dutta refers to the importance of the Third World Agency in E-E international health communication.
New E-E campaigns in the third world are including local participation and local voice in the programming, take Sesame Street for example. I think the west still has much improvement to not shove what they think is important for others, but there have been some changes to recognize the others voice in these E-E campaigns.
Arvind Singhal and Everette M. Rogers authors of the Article A Theoretical Agenda for Entertainment-Education, note other great changes that must be made to E-E which include a broader understanding of individual, group, and social-level changes as well as understanding the various resistance to entertainment-education interventions.
I think the Internet could become a great opportunity and open many new possibilities to convey E-E messages. Hopefully, as technological availability spreads and people in the developing world have more access to the Internet, it could be easier for them to participate and create their own Entertainment education programs.