Frank in his case study of Jasoos Vijay, talks about how to use drama for development. But he highlights the cultural and normative elements to apply this edutainment for development. As Bandura defines the social context as “Complex cultural patterns of behavior are, in larger part, transmitted and regulated at a social-systems level.” He elaborates the Bandura’s social cognitive theory by claiming that activating a particular group prototype not only makes associated attitudes more accessible, but it also makes them normative.
In this case study, he talks about HIV/AIDS in India. Even though the prevalence rate is relatively low in India, yet India has the third largest population of people living with HIV/AIDS, the number is about 2.5 million. The World Health Organization lists several factors that make the task of controlling the spread of HIV in India especially challenging. Factors such as unsafe sex and low condom use; migration and mobility; injecting drug use; widespread stigma;
India’s HIV/AIDS case reminds me the HIV/AIDS issue in China. I just checked the WHO about the basic fact of HIV/AIDS in China. The number of people who are living with HIV/AIDS in China is increasingly sharply. But the discussion of sex and sexual health has traditionally been a taboo topic in China, especially in the traditional and rural community. I think the Chinese government should pay more attention the HIV/AIDS issues. For example, many people do not have basic knowledge about HIV/AIDS. For example, many people cannot correctly identify two ways of preventing sexual transmission of HIV. Still, many people have misconceptions about the HIV transmission. So if the Chinese government can cooperate with other international organizations such as WHO to design and implement an edutainment program on TV, to improve people’s knowledge about HIV/AIDS. While at the same time, to promote support and treatment for those living with HIV/AIDS.